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Seminar paper
Paper title (chapter)The relationship of perceived risk and customer loyalty in e-commerce: the mediation effect of switching cost
Name of conferenceProceedings of the 2011 International Conference on e-Commerce, e-Administration, e-Society, e-Education, and e-Technology (e-CASE & e-Tech 2011)
Name of author (Chinese)Yung-Shen Yen
Name of author (English)Yung-Shen Yen
AuthorsYen, Yung-Shen
LocationTokyo, Japan.
Language used 
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