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Journal paper
Entry Year107
Paper title (chapter)Extending consumer ethnocentrism theory: The moderating effect test
Name of journalAsia Pacific Journal of Marketing and Logistics (SSCI)
Date of publication2018-11-06
number of chapters30
Issue No.4
起頁907
迄頁926
Name of author (Chinese)Yung-Shen Yen
Name of author (English)Yung-Shen Yen
AuthorsYen, Yung-Shen
Language used 
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