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Journal paper
Entry Year103
Paper title (chapter)The interaction effect on customer purchase intention in e-commerce: a comparison between substitute and complement
Name of journalAsia Pacific Journal of Marketing and Logistics (SSCI)
Date of publication2014-06-00
number of chapters26
Issue No.3
起頁472
迄頁493
Name of author (Chinese)Yung-Shen Yen
Name of author (English)Yung-Shen Yen
AuthorsYen, Yung-Shen
Language used 
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